How We Work

How We Work

At the heart of Fresh Fruits commitment to our clients, are the family values we hold precious: an individual service that is wholly personal, whether you are a small supermarket or a chain of luxury hotels. What this means in practice is that you deal with one person. One person who is dedicated to you and your clients’ particular needs—all with levels of personal service that never goes out of fashion.

At every stage of our business, from assessing growers and their farming methods, all the way through to how produce is presented at the retail level, we listen to what you need, and carry it out. To the letter.


The Fresh Fruits Six Steps to Satisfaction

1. Enquiries

Contact us, and one of our highly-trained customer service representatives will meet with you to discuss your particular needs, either on your premises or in a manner most convenient to you.

2. Account Managers

Our customer service representatives work hand-in-hand with an account manager who oversees your account. They ensure every specification you require is met—whether you require particular products from a particular location, or whether you need a small order or multiple containers; one item, or the more than five hundred we offer. We thrive on receiving your feedback, and so we are always happy to hear how we can make our service better for you in the future.

3. The Ordering System

Once you have placed your order, it is immediately tracked on our comprehensive order logging system. What this means in practice is that our operations and logistics teams instantly prepare for the delivery of your order, assigning room in our cold storage facilities and in our delivery fleet.

4. Quality

With our strict attention to quality assurance, our produce arrives fresh and in perfect quality. And, after a final rigorous assessment by our quality control professionals, we dispatch it to you shortly afterwards.

5. Delivery

We deliver your produce within hours of its arrival, as with our huge fleet we are able to deliver several times a day, whether day or night. Our fleet is monitored by satellite, meaning that we can check at any time to see exactly where your order is, 24/7. And, there is always someone available who is responsible for your account, should you need to call or email. We deliver on time and to the place you specify.

6. Post-Delivery

Once you have received your order, your account manager will follow up and address any outstanding issues or queries you might have, and deal promptly with them so you do not have to face any inconvenience. If you require advice or help with display or care of your order, we will be only too happy to assist you, as we have merchandising specialists who are at your service.


Our People

At Fresh Fruits, we believe in investment—and there is no greater investment than the people who work with us.

We are a family-oriented business that believes family and family values extend to our employees—whether they are a senior manager or someone who drives one of our trucks.

Our people are the ambassadors of our name, and so we believe in training them not just in the skills they need to ensure the levels of quality and service we insist upon, but also that they share in our success by making us a better company every day we operate.

Fresh Fruits is more than a company. It is a family.