Archive for the ‘Press’ Category

Beneath the Skin

Fresh Fruits has recently moved into its new, purpose-built premises in the Al Aweer Fruit and Vegetable Market. We spoke to Fresh Fruits Chief Engineer to ask him some detailed questions about the operation. 

Good morning, Mr X. It’s a pleasure to be here today to take a tour of Fresh Fruits brand new premises. The first thing that catches the eye, I have to say, has to be its shape. It’s a leaf?
That’s right! When we were looking at designs, we asked our architects to conceptualise a building which encapsulated the nature of who we are as a company—but no one could capture just what we were looking for. In the end, the idea came from us! The leaf embodies the true nature of our business, and is the source of the fruit and vegetables that are at the heart of our industry and success. The elevation of the building is a motif of overlapping leaves—and has already become something of a landmark in the fruit and vegetable market! What’s also pleasing is that we used GGPPS concrete, that passes some of the most stringent environmental regulations for new buildings. (more…)